Cookie Policy

Last Updated: June 24, 2026

1. Introduction

Welcome to East Coast Wings ("we," "us," or "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our website ecwingsnow.click (the "Website"). This policy is designed to help you understand what cookies are, why we use them, and how you can control their use.

We are committed to transparency about our data practices. This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service, which together govern your use of our Website and services.

As a business operating in the United States, we comply with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other relevant privacy regulations.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work efficiently, improve user experience, and provide reporting information.

Cookies set by the website owner (in this case, East Coast Wings) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable features or functionality provided by third parties to be incorporated into a website, such as advertising, interactive content, and analytics.

2.1 How Do Cookies Work?

When you visit our Website for the first time, a cookie file is downloaded onto your device. The next time you visit our Website using the same device, the browser checks to see if it has a cookie that matches the one on our server. If a matching cookie is found, the information is sent back to the server, allowing our Website to recognize your device and personalize your experience accordingly.

Cookies can be "persistent" or "session" cookies:

• Session Cookies: These cookies exist only during your browser session and are automatically deleted when you close your browser. They allow websites to link your actions during a particular browser session.
• Persistent Cookies: These cookies remain on your device after your browser session ends. They allow websites to remember your preferences or actions across multiple sessions and over a specified period of time.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other similar tracking technologies such as:

• Web Beacons (Pixel Tags): Tiny graphic images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
• Local Storage: A browser-based mechanism that stores data locally on your device, similar to cookies but with larger storage capacity.
• JavaScript Tags: Small pieces of JavaScript code that collect information about how you interact with our Website.
• Device Fingerprinting: A technique that identifies your device based on its unique combination of attributes, such as browser type, screen resolution, and operating system.

3. Types of Cookies We Use

We use different types of cookies for various purposes on our Website. The categories below explain the types of cookies used on ecwingsnow.click:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for our Website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website may not work properly as a result. These cookies do not store any personally identifiable information.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

3.3 Functional Cookies

These cookies enable our Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

3.4 Advertising and Targeting Cookies

These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on ecwingsnow.click, including their name, purpose, type, and duration:

Note: The above list may not be exhaustive, and the cookies we use may change from time to time. We will update this Cookie Policy accordingly whenever we make changes to the cookies used on our Website.

5. Third-Party Cookies and Services

Our Website may use third-party services that place cookies on your device. These third-party services include but are not limited to:

5.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze how visitors use our Website. Google Analytics uses cookies to collect information about the number of visitors, the pages they visit, and how long they spend on each page. The information generated by these cookies is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf.

Google's privacy policy can be found at: https://policies.google.com/privacy

5.2 Google Ads

We use Google Ads to advertise East Coast Wings across the internet. Google Ads uses cookies to track ad conversions and measure the effectiveness of our advertising campaigns. The _gcl_au cookie is specifically used to track conversions and serve relevant advertisements based on your browsing behavior.

5.3 Facebook / Meta Pixel

Our Website may use the Facebook Pixel, a tracking tool provided by Meta Platforms, Inc. The Facebook Pixel allows us to measure the effectiveness of our Facebook advertising campaigns and understand the actions people take on our Website. Facebook's data policy can be found at: https://www.facebook.com/policy.php

5.4 Google Tag Manager

We use Google Tag Manager to manage and deploy marketing tags (such as tracking and analytics scripts) on our Website. Google Tag Manager does not collect personal data itself, but it facilitates the deployment of tags that may collect data.

6. Your Cookie Choices and How to Manage Cookies

You have several options for managing and controlling cookies on your device. Please note that disabling certain cookies may affect the functionality of our Website and your ability to access certain features, including online ordering and reservation systems.

6.1 Cookie Consent Banner

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clicking the "Cookie Settings" link available on our Website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Privacy" section of your browser. Below are links to cookie management instructions for the most common browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
• Safari (Mac): https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
• Safari (iPhone/iPad): https://support.apple.com/en-us/HT201265
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
• Opera: https://help.opera.com/en/latest/web-preferences/

6.3 Opt-Out Tools for Analytics and Advertising

In addition to browser settings, you can use the following opt-out tools to prevent specific third parties from collecting your data:

• Google Analytics Opt-Out: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
  https://tools.google.com/dlpage/gaoptout
• Google Ads Settings: You can manage your Google Ads preferences and opt out of personalized advertising through Google's Ad Settings.
  https://adssettings.google.com
• Facebook / Meta Ad Preferences: You can manage your Facebook ad preferences and opt out of interest-based advertising.
  https://www.facebook.com/adpreferences/
• Network Advertising Initiative (NAI) Opt-Out: The NAI provides a tool to opt out of targeted advertising from its member companies.
  https://optout.networkadvertising.org/
• Digital Advertising Alliance (DAA) Opt-Out: The DAA provides a consumer opt-out tool for interest-based advertising.
  https://optout.aboutads.info/
• Your Online Choices (for EU residents): Although primarily for EU users, this tool provides options for managing online behavioral advertising.
  https://www.youronlinechoices.com

6.4 Mobile Device Settings

If you access our Website through a mobile device, you can control cookies and tracking through your device's privacy settings. Both iOS and Android devices offer settings to limit ad tracking and manage app permissions.

7. Impact of Disabling Cookies

The table below summarizes the potential impact of disabling different types of cookies:

8. California Privacy Rights

If you are a California resident, you have specific rights regarding cookies and data collection under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

• Right to Know: You have the right to know what personal information we collect through cookies and how it is used.
• Right to Delete: You have the right to request deletion of personal information collected through cookies, subject to certain exceptions.
• Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information collected through cookies for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information collected through cookies.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in the Contact section below.

9. Children's Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information through cookies, please contact us immediately so that we can take appropriate action. We comply with the Children's Online Privacy Protection Act (COPPA) in our cookie practices.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our data practices, or for other operational reasons. When we make material changes to this Cookie Policy, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through our Website or by other means.

We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies. Your continued use of our Website after any changes to this Cookie Policy will constitute your acceptance of those changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us using the following information:

We aim to respond to all inquiries within 30 business days. If you are a California resident exercising your rights under the CCPA/CPRA, we will respond within 45 days as required by law, with the possibility of a 45-day extension where reasonably necessary.