Privacy Policy

This Privacy Policy describes how East Coast Wings ("we," "us," "our," or the "Company") collects, uses, discloses, and protects your personal information when you visit our website at ecwingsnow.click, place orders, interact with our digital services, or otherwise engage with our food business. We are committed to protecting your privacy and handling your personal information with transparency, integrity, and in full compliance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other relevant federal and state regulations.

Please read this Privacy Policy carefully before using our website or services. By accessing or using our website, placing an order, or otherwise providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this policy, please discontinue your use of our website and services immediately.

1. About Us

East Coast Wings is a food business operating in the United States, dedicated to providing high-quality wing dishes and related food products to our valued customers. We operate through our website at ecwingsnow.click and are committed to maintaining the highest standards of customer service and data protection.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or otherwise interact with our website, we may collect the following personal identification information:

• Full name — to identify you and personalize your experience
• Email address — for order confirmations, account management, and marketing communications
• Phone number — for order-related communications and delivery coordination
• Billing and shipping address — to process and deliver your orders
• Date of birth — where required for age verification purposes
• Username and password — to secure your account with us
• Profile photo — if you choose to upload one to your account

2.2 Payment and Financial Information

To process your food orders and payments, we collect certain payment-related information. Please note that we do not store complete credit card numbers on our servers. Payment processing is handled by trusted, PCI-DSS-compliant third-party payment processors. The information collected may include:

• Credit or debit card type and last four digits
• Billing address associated with your payment method
• Transaction ID and order history
• Gift card or promotional code information

2.3 Order and Transaction Data

We collect information about the food products you order, your preferences, purchase history, and any special instructions you provide with your orders. This helps us improve our menu, offer personalized recommendations, and enhance your overall experience.

2.4 Usage Data and Website Analytics

When you visit our website at ecwingsnow.click, we automatically collect certain technical information about your visit, including:

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring URL (the website that directed you to us)
• Links clicked and actions taken on our website
• Date and time of your visit
• Search queries entered on our website
• Error logs and performance data

2.5 Device Information

We collect information about the device you use to access our website, including:

• Device type (desktop, tablet, mobile phone)
• Operating system and version
• Unique device identifiers
• Mobile network information
• Screen resolution and display settings

2.6 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior on our website. For detailed information about how we use cookies, please refer to Section 8 of this Privacy Policy dedicated to Cookie Usage.

2.7 Communications Data

If you contact us via email, phone, live chat, or any other communication channel, we may retain records of those communications, including:

• Content of your messages or inquiries
• Customer support tickets and their resolutions
• Feedback, reviews, and ratings you submit
• Survey responses

2.8 Information from Third Parties

We may receive information about you from third-party sources, such as:

• Social media platforms (if you connect your account or interact with us on social media)
• Third-party delivery partners and food aggregators
• Marketing and advertising partners
• Publicly available databases

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. These include:

3.1 Service Provision and Order Fulfillment

The primary purpose for which we use your personal information is to provide you with our food products and services. This includes:

• Processing and fulfilling your food orders
• Arranging delivery or pickup of your orders
• Sending order confirmations, receipts, and status updates
• Managing your account and profile
• Processing payments and refunds
• Handling returns, exchanges, and complaints
• Responding to your inquiries and providing customer support

3.2 Website Improvement and Analytics

We use usage data and analytics to understand how our customers interact with our website and to continuously improve our services:

• Analyzing website traffic patterns and user behavior
• Identifying and fixing technical issues and bugs
• Testing new features and improvements
• Optimizing website performance and user experience
• Conducting internal research and data analysis

3.3 Marketing and Promotional Communications

With your consent where required by law, we use your information for marketing purposes, including:

• Sending promotional emails, newsletters, and special offers about our food products
• Informing you about new menu items, seasonal specials, and loyalty programs
• Displaying personalized advertisements on our website and third-party platforms
• Running targeted marketing campaigns based on your preferences and order history
• Administering contests, sweepstakes, and promotional events

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us at [email protected].

3.4 Legal Compliance and Safety

We use your information as necessary to comply with our legal obligations and to protect the safety and security of our business and customers:

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from law enforcement and government authorities
• Detecting, investigating, and preventing fraudulent transactions and other illegal activities
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of our customers, employees, and business

3.5 Business Operations

We also use your information to support our general business operations, including:

• Maintaining accurate business records
• Auditing and financial reporting
• Strategic planning and business development
• Training our staff and improving our service quality

4. Sharing Your Information with Third Parties

We respect your privacy and do not sell your personal information to third parties for their own marketing purposes. However, we may share your information in the following circumstances:

4.1 Service Providers and Business Partners

We share your information with trusted third-party service providers who assist us in operating our business and providing our services. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared. Our service providers include:

• Payment processors — to securely handle financial transactions
• Delivery and logistics partners — to fulfill and deliver your food orders
• Email marketing platforms — to send promotional and transactional emails
• Website hosting providers — to maintain and operate our website infrastructure
• Analytics providers — such as Google Analytics, to analyze website usage
• Customer support platforms — to manage customer inquiries and support tickets
• Advertising networks — to display relevant advertisements to you
• Cloud storage providers — to securely store our business data

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Enforce our Terms of Service or other applicable agreements
• Protect the rights, property, or safety of East Coast Wings, our customers, or others
• Detect and prevent fraud, security breaches, or other harmful activities
• Respond to an emergency that threatens the life or safety of any person

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, restructuring, or other business transaction involving East Coast Wings, your personal information may be transferred to the acquiring entity or successor organization. We will notify you via email and/or a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your personal information with other third parties with your explicit consent, in situations not covered by this Privacy Policy.

4.5 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes.

5. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures to protect your data from unauthorized access, disclosure, alteration, loss, or destruction.

5.1 Technical Security Measures

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• Data Encryption at Rest: Sensitive data stored in our systems is encrypted using AES-256 encryption standards.
• Firewall Protection: Our systems are protected by enterprise-grade firewalls to prevent unauthorized access.
• Intrusion Detection Systems: We employ monitoring systems to detect and respond to potential security threats in real time.
• Regular Security Audits: We conduct regular security assessments and vulnerability scans of our systems.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis.

5.2 Administrative and Organizational Measures

• Employee training on data privacy and security best practices
• Background checks for employees who handle sensitive customer data
• Data processing agreements with all third-party service providers
• Incident response procedures in case of a data breach

5.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you in accordance with applicable federal and state breach notification laws. Depending on your state of residence, we will provide timely notification as required by law, including the specific information about the nature of the breach and what steps you can take to protect yourself.

6. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. We respect and honor these rights as required by applicable law.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

6.2 Rights Available to All US Consumers

Regardless of your state of residence, we offer the following rights to all customers as part of our commitment to privacy:

• Right to Access: You may request access to the personal information we hold about you at any time.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You may request that we delete your personal information from our records, subject to certain legal requirements and exceptions.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time.
• Right to Withdraw Consent: Where we process your data based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing conducted before withdrawal.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected]
• Website: ecwingsnow.click

We will respond to your request within 45 days of receipt, as required by applicable law. In complex cases, we may extend this period by an additional 45 days, in which case we will notify you of the extension and the reason for it. We may need to verify your identity before processing your request to ensure that your information is protected.

6.4 Verification Process

To protect your privacy and ensure the security of your information, we are required to verify your identity before processing your request. We may ask you to provide information that matches what we have on file for you, such as your email address, name, or order history. In some cases, we may request additional documentation for verification purposes.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The following are our general data retention guidelines:

When your personal information is no longer required for the stated purposes, we will securely delete or anonymize it in accordance with our data retention and disposal procedures.

8. Cookie Usage

Our website at ecwingsnow.click uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements. This section provides a brief overview of our cookie practices.

8.1 Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the basic functioning of our website, such as maintaining your session and enabling core features like the shopping cart. You cannot opt out of these cookies.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools such as Google Analytics for this purpose.
• Functionality Cookies: These cookies allow our website to remember your preferences (such as your location or language) and provide enhanced, personalized features.
• Marketing and Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our marketing campaigns.
• Social Media Cookies: These cookies are set by social media services we have added to our website to enable you to share our content with your friends and networks.

8.2 Managing Your Cookie Preferences

You can control and manage cookies in several ways. Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. However, please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features, such as placing orders.

For more detailed information about the specific cookies we use and how to manage your preferences, please refer to our full Cookie Policy available on our website at ecwingsnow.click.

9. Children's Privacy

East Coast Wings is committed to protecting the privacy of children. Our food ordering website and related services are not directed at, designed for, or intended for use by individuals under the age of 18. We do not knowingly collect, solicit, or use personal information from children under 18 years of age.

In compliance with the Children's Online Privacy Protection Act (COPPA) and other applicable federal and state laws, if we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take immediate steps to delete that information from our records without delay.

If you are a parent or legal guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

10. International Data Transfers

East Coast Wings is based in the United States, and your personal information is primarily collected, processed, and stored within the United States. However, some of our third-party service providers and business partners may be located in other countries, which means your personal information may be transferred to, stored in, and processed in countries outside the United States.

When we transfer your personal information internationally, we take steps to ensure that appropriate safeguards are in place to protect your information and that the transfer complies with applicable data protection laws. These safeguards may include:

• Entering into data processing agreements with service providers that incorporate standard contractual clauses
• Ensuring that third-party recipients are located in countries with adequate data protection laws
• Implementing additional technical and organizational security measures

By using our website and services, you acknowledge and consent to the transfer of your personal information to countries outside the United States as described in this Privacy Policy. Please note that data protection laws in other countries may differ from those in your home country, and they may provide different levels of protection for your personal information.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, and other external services that are not owned or controlled by East Coast Wings. This Privacy Policy applies only to our website at ecwingsnow.click and our directly operated services. We have no control over and are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit through links on our website.

Third-party services that may be integrated with our website include, but are not limited to, social media platforms (Facebook, Instagram, Twitter), payment processors, review platforms, and food delivery aggregators. Each of these services has its own privacy policy that governs how they collect and use your information.

12. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they not track your browsing activity. Currently, our website does not respond to DNT signals because there is no universally accepted standard for how websites should respond to such signals. However, you can manage your tracking preferences through our cookie settings and your browser settings as described in Section 8 of this Privacy Policy.

13. State-Specific Privacy Rights

13.1 California Residents

In addition to the rights described in Section 6, California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California's "Shine the Light" law (Cal. Civ. Code § 1798.83), and other California-specific privacy statutes. California residents may contact us to request information about our data sharing practices with third parties for direct marketing purposes.

13.2 Other State Residents

Residents of other states, including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with comprehensive privacy laws, may have additional rights under their respective state laws. We are committed to honoring the privacy rights of residents of all states where we conduct business, to the extent required by applicable state law. If you are a resident of a state with specific privacy laws and wish to exercise your rights, please contact us at [email protected].

14. How to File a Complaint

We take your privacy rights seriously and are committed to addressing any concerns you may have about our data processing practices. If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, please contact us first so that we can investigate and resolve the matter.

14.1 Contact Us Directly

Please send your privacy-related complaints or concerns to:

• Email: [email protected]
• Subject Line: "Privacy Complaint – [Your Name]"

We will acknowledge your complaint within 10 business days and aim to fully resolve it within 30 business days.

14.2 Filing a Complaint with a Data Protection Authority

If you are not satisfied with our response or believe we are processing your personal information in violation of applicable law, you have the right to file a complaint with the relevant data protection authority in your jurisdiction:

15. Legal Basis for Processing

We process your personal information based on the following legal grounds as applicable under federal and state laws:

• Contractual Necessity: We process your information as necessary to fulfill orders, provide our food services, and manage your account.
• Legitimate Business Interests: We process your information for our legitimate business interests, such as improving our services, preventing fraud, and maintaining the security of our systems, provided that these interests do not override your privacy rights.
• Legal Obligation: We process your information as required by applicable law, including tax regulations, food safety requirements, and consumer protection laws.
• Consent: Where required by law, we process your information based on your explicit consent, such as for marketing communications and non-essential cookies.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, technology, legal requirements, or for other operational reasons. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised Privacy Policy on our website at ecwingsnow.click
• Send you an email notification if the changes are significant (if we have your email address)
• Display a prominent notice on our website alerting you to the changes

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

17. Contact Us

If you have any questions, concerns, comments, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy inquiries promptly and thoroughly.